Goodsted Case Study

A digital platform for furthering social and environmental development, where individuals and organizations can share skills and other resources with leaders of impactful projects.

The Challenge

The large marketing site needed intensive information re-architecture and content strategy, including defining target audience personas and user stories; feature examination, regrouping and redefinition; and revised page-level content strategy across the site. After re-engineering their entire sitemap and renaming existing features for user-friendliness, we crafted better stories through content flow, page structure, and copywriting.

Design Test Interviews

There aren’t any analytics results for now. But as I mentioned before we tested our designs with a lot of end-user related to our user personas.

Let’s Chat

If you are interested in working together you can reach me out via Mail: or Linkedin.

Product Designer

Product Designer